Research reveals that public support for nudges in promoting healthier and sustainable choices increases with efforts to reduce opt-out difficulty and enhance transparency. Maintaining free choice perception and nudges’ effectiveness are critical for public approval. Researchers conducted an online survey to analyse support for five different nudge scenarios. Then, one aspect of the design was changed, allowing the researchers to pinpoint how these design variations affected public support. Credit: Simone Wahnschafft
SciTechDaily
238 ngày
